10 Companies Doing Ethical Marketing The Right Way (2023)

10 Companies Doing Ethical Marketing The Right Way (1)

Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.

In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.

What is Ethical Marketing?

Ethical marketing denotes how companies market their services or products not only based on their value to the customer, but also ontheir value to social & environmental causes. It endeavors to build lasting customer-brand relationships derived from shared values & goals.

Businesses can achieve ethical marketing by thoroughly analyzing marketing issues through the lens of moral judgment. That includes:

  • Creating marketing campaigns & content that is trustworthy & transparent
  • Encouraging ethically valuable causes
  • Consistently executing morally sound business decisions about production, sustainability, treatment of employees, and beyond

Ultimately, companies —whether small or big— that harness the power of social responsibility can not only attract customers but also contribute to society in meaningful ways.

To understand the value of ethical marketing, it’s necessary to analyze companies that are doing it adequately.

Examples of Ethical Companies and their Marketing Strategy

  1. Dr. Bronner’s
10 Companies Doing Ethical Marketing The Right Way (2)

Image source – drbronner.com

Dr. Bronner’s founded by Emanuel Bronner is the organization behind the top-selling organic liquid soap in the United States. The brand’s hallmarks have recognizable visual branding & powerful ethics.

The foundation of Dr. Bronner’s social responsibility prevails in its “Cosmic Principles.”

As per Dr. Bronner, the following principles outline its most valuable relationships & guide the organization in its decision-making.

These simplistic principles, as “Do right by customers,” include all of the major standards of ethical marketing. The Cosmic Principles remain a consumable & actionable guide that places this company apart.

Dr. Bronner’s utilizes its Cosmic Principles to support a broad range of causes, like income equality, drug policy reform, sustainability, animal advocacy, and regenerative organic agriculture.

In this process, the brand admirably roots its identity into social activism. By fostering shared passions by its customers, Dr. Bronner’s has completely built trust with a broad consumer base—moreover, it’s maintained it by consistent transparency and visible social action. Beyond that, consumers love Dr. Bronner’s wide selection of organic soaps & home products.

  1. Everlane
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Image source – Everlane

Founded by Michael Preysman in 2010, Everlane is a clothing company that has established ethical manufacturing as its cornerstone. Everlane remains well known for its socially liable practices as it is for its famous vintage denim styles.

(Video) 10. Golden rules of ethical marketing

Found around the premise, “We believe we can all make a difference,” Everlane describes its principles on a distinct About page.

Pay proper attention to its copy:

  • “Exceptional quality.”Everlane remains committed to creating products that exceed fast fashion & trends.
  • “Ethical factories.”This clothing organization goes into exceptional detail regarding its production process & promises a personal relationship by its factories—it inspects its factories for fair wages, safety, hours, & environmental impact.
  • “Radical transparency.”Everlane’s most definite ethical marketing maneuver is its decision to reveal the cost behind each product. It gives information on everything from the specific cost of materials to labor to transportation.

Everlane’s ethical marketing remains effective because of the definitive proof it presents. Not only does it convey social responsibility, but it also shows its work! This brand’s policy of “radical transparency” is admittedly radical—and bold. It shows exactly what labor & materials cost moreover shows the customer how their product is priced. This creates an exceptional sense of trust with their customers.

  1. Warby Parker
10 Companies Doing Ethical Marketing The Right Way (4)

Image source – VisionSpring

Warby Parker is one glasses manufacturer born out of difficulty with the high prices of the prescription glasses—largely as of a virtual monopoly within the eyewear industry. Apart from its commitment to giving eyewear at fair prices, Warby Parker follows ethical marketing with its innovative “Buy-A-Pair, Give-A-Pair” plan.

The plan operates on a simplistic concept: that everyone “has a right to see.” It conveys this concept by donating one pair of glasses to one person in need with each purchase. Warby Parker possesses also established training resources—for providing basic eye exams & selling affordable eyeglasses—into its outreach communities.

In its decade of continuation, this wide-reaching action has reached people in almost 50 countries so far. Since the COVID-19 pandemic, Warby Parker has changed its “Give-A-Pair” program to concentrate on providing personal safeguard equipment to healthcare workers & communities in indigence.

In the time of COVID & well before, Warby Parker’s ethical marketing possesses been successful because it involves the customer in the narrative. It puts the customer as an agent of social responsibility moreover change. Warby Parker has been efficient in enacting tangible social advantages to needy communities, and it can confirm this benefit in emotionally appealing .

  1. TOMS
10 Companies Doing Ethical Marketing The Right Way (5)

Image source – Businesstoday.in

TOMS is a shoe company well-known for its “One for One” ethical marketing, which has distributed over 100 million pairs of shoes since its inception in 2006. From the starting, founder Blake Mycoskie perpetrated donating shoes to children in need. Beyond creating any product with a highly recognizable style, he created an exceptionally recognizable marketing model.

While TOMS’s donation of shoes to millions of children is inspiring, its growth beyond that model remains even more so. TOMS has turned its practices, writing on its About page, “While shoes can have a big impact, we’ve learned that giving shoes and impact grants can have an even bigger impact.”

It has consequently shifted to donating $1 for every $3 the company earns as an acknowledgment of the inadequacies of a complex and ever-changing world.

TOMS now concentrates its efforts on donating shoes & “impact grants” to partners who effect change in three sections:

  • Building a safe place to live.
  • Supporting mental health.
  • Encouraging equal access to opportunity.

TOMS’s development remains expansive—it’s presenting Team partners with over 200 humanitarian organizations in 80 countries globally. It has gone to exceptional lengths to completely understand the communities it serves moreover has also expanded its partnerships to support endeavors extending from medical care to safe & sustainable water systems to mental health access.

TOMS’ growth has set its position as a socially responsible organization, the name of which has shifted synonymous with giving to those in indigence. TOMS remains a masterclass in long-term ethical marketing that drives tangible difference.

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  1. Patagonia
10 Companies Doing Ethical Marketing The Right Way (6)

Image source – thedrum.com

Since 1985, Patagonia has been establishing its reputation as a socially responsible clothing organization. By its signature outerwear, Patagonia has been perpetrated to a decades-long war against fast fashion.

Utilizing campaigns as its famous “Don’t Buy This Jacket” ad, Patagonia’s ethical marketing approach signifies multi-faceted:

  • “1% for the Planet.”Patagonia sets its environmental consciousness on full display by its “1% for the Planet” plan. This marketing maneuver highlights a self-imposed “Earth tax,” that the eco-conscious company donates over environmental nonprofits.
  • “Workwear.”Bestowing similar sentiments to its “Don’t Buy” campaign, Patagonia’s “Wornwear” plan directly fights quick fashion. It helps consumers to recycle & buy utilized garments, all through their online store. This concludes the fast fashion cycle & significantly decreases each garment’s carbon, waste, as well as water footprint.
  • “Activism.”Patagonia remains a visible moreover vocal agent of change. It does not just promote social activism; it supports connect consumers by activism in their local region on their Action Works page.

Patagonia possesses effectively woven ethical marketing within every fabric of its brand identity. That is clear upon the first glimpse of its website & continues to be on each subsequent page.

Patagonia remains a remarkable example of ethical marketing that is comprehensive, cohesive, as well as believable. This socially aware company has built trust among its customers through the decades of activism moreover commitment to change.

6. Lush

10 Companies Doing Ethical Marketing The Right Way (7)

Image source – @lush_lotte_changwon

Popular UK-based cosmetics company Lush has long since been celebrated for placing itself as an ethically served company.

Upon visiting their official site, their mission statement reads as follows: “No company should be trading from an unethical position and society has a right to expect as the norm fairness and resource stewardship from the companies that supply them.”

This strengthens their belief that ethical marketing must be common practice in the marketing space.

Lush additionally strictly prohibits animal testing on all of their products and provides customers with a “five-pot program”, where they are provided a free product if they bring back 5 of their empty containers for safe recycling.

7. Starbucks

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Image source – Startbucks

Starbucks is committed to 100% sustainably sourced coffee & uses a system described C.A.F.E. (Coffee and Farmer Equity Practices) to optimize its sustainable sourcing. There are four concepts at the heart of Starbucks’ C.A.F.E. sourcing system: quality, economic transparency, social responsibility, & environmental leadership.

Starbucks aims to always get coffee at fair prices & ensure each step of the coffee planting, harvesting, processing & purchasing is always done ethically. The criteria set by Starbucks are now recognized as the industry norm for ethical sourcing. Starbucks accomplishes with over 170,000 farmers & generates billions of dollars in revenue every year.

(Video) Ethical Marketing Practices

8. Lucy & Yak

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Image source – @lucyandyak

Lucy & Yak remains a bespoke fashion company specializing in brightly colored, unique dungarees amongst other items. They’re fully dedicated to fighting the issues caused through fast fashion.

All the clothing items remain sourced & created in India & they’ve made it a component of their company ethos to only do business among organizations that do right with their workers. Their items are packaged in a unique handcrafted material bag & their fabrics are of organic yarn. What’s the best thing about Lucy & Yak? You can see their complete production process.

9. People Tree

10 Companies Doing Ethical Marketing The Right Way (10)

Image source – Peopletree.co.uk

People Tree’s ‘Our Blue Planet’ collection remains the perfect example of where two organizations cooperated to create an ethical marketing campaign.

In 2019, this clothing company joined up with BBC Earth to highlight the essence of our oceans & marine conservation. It’s the second collaboration the pair has created and sustains ddccccdd consumers to simultaneously seem trendy, promote sustainability & wear something that’s GOTS Certified.

As more & more marine and animal species turn endangered, creating a clothing line that increases awareness remains an incredibly responsible moreover simple way of taking the role in activism on a consumer level.

10. JUST Water

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Image source – Beverage Daily

JUST Water remains a sustainable water brand. You might assume ‘Well, water is already sustainable’ & you’d be right…sort of. There’s a lot more to a product than what’s inside.

Same as Dr. Bronner’s, Jaden Smith’s JUST Water brand possesses a broad focus when it comes to social & environmental justice. They’re committed to reducing carbon emissions by responsible for recycled materials & investing in infrastructure, utilizing their profits to repair ancient water mains & redesigning the water business model.

Another factor of JUST Water’s marketing success remains its commitment to forestry. The paperboard bottles signify FSC certification & they additionally offer a wealth of information on their site with helpful infographics moreover images.


Just imagine your marketing strategy like a roadmap to your audience.

(Video) How should a company share it's values? | Q+A

There areseveral different marketing tools, techniques, and channels you could utilize to reach your audience and make sales. The marketing strategy will assist you to identify the most efficient ones for your business.

An ethical marketing strategy includes mainly two things:

  1. What you market (ethical as well as sustainable services or products)
  2. How you market (your sales techniques without sleaze!)

In other words, practicing honest marketing techniques to attract the right audience who could genuinely profit from your business and not depending on spammy techniques to get a quick sale. Ethical marketing avoids manipulative techniques such as creating false scarcity.

Ethical marketing strategies approach customers with respect and works. Ethical companies work with the right audience to create a better world by marketing responsibly made products as well as services that have a positive effect for good causes.

This might cover avoiding manipulative techniques such as creating false scarcity or only willing to work with promotion outlets that don’t align with your values.

Do’s of ethical marketing

10 Companies Doing Ethical Marketing The Right Way (12)

As a marketing expert, you should always try to be as transparent as possible whenever you are striving to market any product or service. You should try to accommodate the maximum amount of information to your audience about the service or product, its usage, moreover safety concerns about its usage.

A marketer who is trying to accomplish a marketing campaign tends to collect a bunch of data about their audience. Data privacy remains the biggest thing that affects the audience in the modern data-driven world. For this precise reason as well as the trust of consumers in the company, you must consider your audience data privacy.

  • Prioritize the concerns of your audience

Your audience will have a lot of concerns about the product or service that you offer. These could be as little as about the features of the specific product or scope to safety matters of the particular product or service. No matter how small the concern of your audience is, your first priority should be to respond to the concerns of your audience in the most meaningful approach you can.

Each ethical marketing strategy must strive to maximize the benefits i.e, try to benefit the highest possible audience through your ethical marketing campaign.

Simultaneously with maximizing the benefits, it likewise becomes extremely necessary to minimize the overall risks connected with it.

Don’ts of ethical marketing

10 Companies Doing Ethical Marketing The Right Way (13)
  • Don’t overemphasize either exaggerate

Each product offers distinct features as well as benefits to its audience. As an ethical brand marketer, you must explicitly state the features plus benefits of the specific product. You must not emphasize or exaggerate these features as well as benefits because doing so; Therefore, you tend to obtain a fake promise either false claim to your audience. You must not promise anything which you cannot deliver. Doing such things is unethical furthermore not beneficial in the long run.

  • Don’t make incorrect comparisons.

The concept of ethical marketing doesn’t let you make misleading as well as incorrect comparisons regarding the product or service of your competitor. You must concentrate on marketing your services or product rather than bringing down the services or products of your competitors.

  • Don’t make wrong or unverified claims.

While doing ethical marketing methods, you should not work to involve in methods like making wrong or unverified claims about your product or service. Never try not to promote anything that is not true about your service or product or service.

  • Don’t exploit the emotions.

Marketers tend to use emotions to better correlate with the target audience. Emotions make a lot more interest in the users than regular promoting. But as an ethical marketer, you should not try to harm or exploit the emotional side of your audience. You should show respect for their sentiments and not try to manipulate your audience.


(Video) Mark Walsh re: Embodied Ethical Marketing

I’m Subhash Kashyap, creative head at The Web Hospitality. I periodically write about various marketing strategies for small businesses to help them to be one step ahead of their competition.


What is the best way for companies to maintain ethical marketing? ›

The Five Dos Of Ethical Marketing
  1. Be Transparent. ...
  2. Protect Consumer Data And Privacy. ...
  3. Commit To Sustainability And Human Rights. ...
  4. Respond Meaningfully To Consumer Concerns. ...
  5. Maximise Benefits And Minimise Risks. ...
  6. Don't Exaggerate. ...
  7. Don't Make False Comparisons. ...
  8. Don't Make Unverified Claims.
28 Feb 2019

How do companies do ethical marketing? ›

Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes. To put this another way, ethical marketing isn't a strategy; it's a philosophy.

What is an example of ethical marketing? ›

Let's take the “Buy a Pair, Give a Pair” as an example of ethical marketing. This program makes customers agents of change. For each pair purchased, the brand donates one to charities through the Warby Parker Foundation. So far, over eight million glasses have been distributed in 50+ countries.

What is an example of an ethical company? ›


On the flip side, popular outerwear brand Patagonia has built their brand around the idea that their consumers should be encouraged to “buy less”. Their unconventional approach to marketing has helped establish their reputation as a notably ethical and environmentally conscious company.

What is the best way to solve ethical issues? ›

5 Steps for Resolving Ethics Issues
  1. Cut the Ethical Issues Off at Their Root.
  2. Create An Environment of Trust.
  3. Institute a Formal Code of Conduct and Reporting System.
  4. Go Beyond The Law.
  5. Punish and Reward Accordingly.
6 Jul 2018

Why is it important to have ethics in marketing? ›

By adopting appropriate marketing ethics, brands can engage prospects with high credibility, customer loyalty, significant market share, improved brand value, better sales, and better revenue. These ethical practices will place their right towards achieving both short-term and long-term goals with perfection.

How does ethical marketing impact yourself as a customer? ›

Ethical marketing helps consumers make a conscious decision by means of transparency, authenticity and mindfulness.As a business owner, you need to sell your products or services. Which marketing approach you choose is a reflection on how you run your business.

What are 3 examples of ethical decisions businesses have to make? ›

Ethical Issues in Business
  • Harassment and Discrimination in the Workplace. ...
  • Health and Safety in the Workplace. ...
  • Whistleblowing or Social Media Rants. ...
  • Ethics in Accounting Practices. ...
  • Nondisclosure and Corporate Espionage. ...
  • Technology and Privacy Practices.
19 Feb 2020

What are 10 examples of ethics? ›

of principles incorporate the characteristics and values that most people associate with ethical behavior.
  1. HONESTY. ...
  2. INTEGRITY. ...
  4. LOYALTY. ...
  5. FAIRNESS. ...

Does Nike use ethical business practices? ›

Environmental impact

Nike uses some eco-friendly materials, including organic and recycled cotton and polyester, and has water reduction initiatives in its supply chain. The brand has also set a deadline to eliminate hazardous chemicals by 2025 and the good news is that it is on track to meet its target.

What is the best example of ethical business behavior? ›

A few examples:
  • Treat your employees well. Pay fair wages, and keep your promises. ...
  • Be honest in all business dealings. Pay suppliers the amount agreed upon, and on time. ...
  • Be socially responsible. Don't pollute the environment; recycle when possible. ...
  • Back up your products and services.

Which company is known for the best ethical companies? ›

1. Infosys. Infosys demonstrated a strong link between ethical business practises and strong market performance. Infosys was also recognised for its achievements in the areas of ethics and compliance, diversity, governance, and social activities.

Is Apple a ethical company? ›

Apple conducts business ethically, honestly, and in full compliance with the law. We believe that how we conduct ourselves is as critical to Apple's success as making the best products in the world.

Is Coca Cola ethical or unethical? ›

The unethical practices being practiced by the Coca-Cola Company include abuse of human rights, increased environmental pollution due to poor disposal of plastics. Consequently, the company engages in channel stuffing to enhance its profits.

How can businesses improve ethical issues? ›

Top 10 Tips for... Improving Ethics in the Workplace
  1. Create a code. ...
  2. Engage with your employees and customers. ...
  3. Reinforce the benefits of the code. ...
  4. Be a good role model. ...
  5. Train your employees. ...
  6. Promote your ethical behaviour. ...
  7. Reward ethical behaviour. ...
  8. Learn from your mistakes.

What are the three most important solutions that can help solve any ethical issue? ›

In ethical decision making there are three basic principles that can be used for resolution of problem. These three principles are that of intuitionism, moral idealism and utilitarianism.

How can ethical performance be improved? ›

Five steps to improve ethical performance
  1. Develop a code, and make ethical performance a strategic priority. ...
  2. Set the tone from the top. ...
  3. Engage, communicate and train your staff. ...
  4. Provide support routes for staff. ...
  5. Measure effectiveness of your ethics programme.
2 Nov 2014

Why ethical companies are more successful? ›

Ethical Business Practices Can Reduce Costs

More businesses are discovering that these pursuits can help them reduce costs, thus effectively increasing their profits. Sustainable Brands, an alliance of organizations committed to sustainability, recently reported significant savings for many leading businesses.

Are ethical companies more successful? ›

In addition to these well-known business practices, companies that implement a management philosophy that relies heavily on business ethics are proven to be more successful than those that operate in an unethical manner.

How do you know if a company is ethical? ›

An ethical business demonstrates respect for its employees by valuing opinions and treating each employee as an equal. The business shows respect for its customers by listening to feedback and assessing needs. An ethical business respects its vendors, paying on time and utilizing fair buying practices.

What is the impact of ethical marketing practices? ›

Impact on Consumers

A higher level of respect for brand and products. Increased trust of your products and marketing messages. Better, more favorable public image of your brand and services. A more positive attitude regarding your company's activities.

What does it means to be ethical in marketing? ›

Ethical marketing is an extension of ethics—which is defined as a system of moral principles. Put simply, ethical marketing is when you promote a product, service, or brand in a way that aligns with your values and morals. This can mean not making inflated claims, as well as practicing full transparency and openness.

What do you mean by ethical marketing? ›

Ethical marketing is a technique that highlights a company's values—honesty, transparency, responsibility, or adherence to fair trade principles—as a promotional strategy. These companies communicate their business ethics in marketing materials to reach target audiences with similar principles.

How do you promote ethical values? ›

Promoting Workplace Ethics
  1. Be a Role Model and Be Visible. Employees look at top managers to understand what behavior is acceptable. ...
  2. Communicate Ethical Expectations. ...
  3. Offer Ethics Training. ...
  4. Visibly Reward Ethical Acts and Punish Unethical Ones. ...
  5. Provide Protective Mechanisms.
4 Apr 2017

What is an example of an ethical impact? ›

Ethical Implications can include, but are not limited to: Risk of distress, loss, adverse impact, injury or psychological or other harm to any individual (participant/researcher/bystander) or participant group. Benefit to the individual (eg. Financial, reputational)

How does ethical values affect the success of business? ›

Displaying good ethical behavior has an effect on company morale and client relations. It's easier for a business to retain employees when they work for a company that they believe in. Employees want to work for companies that treat everyone and their clients fairly and have good and ethical business practices.

What are the 5 biggest ethical issues facing businesses? ›

The 5 Biggest Ethical Issues Facing Businesses
  • Unethical Accounting. “Cooking the books” and otherwise conducting unethical accounting practices is a serious problem, especially in publicly traded companies. ...
  • Social Media Ethics. ...
  • Harassment and Discrimination. ...
  • Health and Safety. ...
  • Technology/Privacy.

What are ethical dilemmas give at least 3 examples and briefly discuss them? ›

Some examples of ethical dilemma include: Taking credit for others' work. Offering a client a worse product for your own profit. Utilizing inside knowledge for your own profit.

What are the 10 steps in ethical decision making? ›

  1. 1 - GATHER THE FACTS. □ Don't jump to conclusions without the facts. ...
  8. 8 – CHECK YOUR GUT.

What are the 10 good work ethics? ›

The ten work ethic traits: appearance, attendance, attitude, character, communication, cooperation, organizational skills, productivity, respect and teamwork are defined as essential for student success and are listed below.

What are the 5 example of ethics? ›

Examples of ethical behaviors in the workplace includes; obeying the company's rules, effective communication, taking responsibility, accountability, professionalism, trust and mutual respect for your colleagues at work.

Is Amazon ethical or unethical? ›

Amazon Isn't Ethical. Currently, the company faces a COVID-19 class action lawsuit alleging discrimination and violation of civil rights laws. The complainant, Chris Smalls, was fired after leading a protest of Amazon's pandemic response.

Is Adidas an ethical business? ›

Is Adidas ethical? Our research highlights several ethical issues with Adidas. These include workers' rights – paying excessively high wages to executives, while failing to pay garment workers in the supply chain enough to cover even basic needs.

How ethical is Nestle? ›

The organisation says Nestlé contributes to the unnecessary death and suffering of infants around the world by aggressively marketing baby foods in breach of international marketing standards. Nestlé's own report found 107 instances of non-compliance with its baby milk marketing policy in 2019.

What is an example of a good ethical decision making model? ›

says that when choosing one ethical action over another, we should select the one that does the most good and least harm. For example, if the cashier at the grocery store gives me too much change, I may ask myself, if I keep the change, what harm is caused? If I keep it, is any good created?

Why ethics is important in business with example? ›

Business ethics enhances the law by outlining acceptable behaviors beyond government control. Corporations establish business ethics to promote integrity among their employees and gain trust from key stakeholders, such as investors and consumers. While corporate ethics programs have become common, the quality varies.

What is the most common ethical value in business? ›

Honesty. The old adage, "honesty is the best policy" is true today more than ever. It's not just lip service. Employee manuals from most scandalized corporations are likely to contain slogans touting its commitment to honesty.

Is Google an ethical company? ›

Google is committed to treating all workers with respect and dignity, ensuring safe working conditions, and conducting environmentally responsible, ethical operations.

Is Samsung an ethical company? ›

We comply with all laws and ethical standards.

We do not, under any circumstances, permit forced labor, wage theft, or child labor. We do not discriminate against our stakeholders, including customers and employees, based on nationality, race, gender, or religion.

Which company is facing ethical issues? ›

The most unethical clothing companies are mainly popular multinational and e-commerce brands like Victoria's Secret, GAP, Fashion Nova, Uniqlo, Forever 21, Nike, Adidas, Disney, H&M that have been exposed to multiple unethical practices – including labor exploitation and/ or forced labor. What is this?

Is Pepsi an ethical company? ›

PepsiCo's Code is the foundation of our commitment to ethical excellence and provides the policies and guidelines that define how we do business the Right Way - The PepsiCo Way. The Code provides guidance on and reflects PepsiCo's commitment to Act with Integrity: In our workplace. In our marketplace.

How do you maintain ethical business practices? ›

Here are our Top Tips for raising the bar and creating a more ethical workplace:
  1. Create a code. ...
  2. Engage with your employees and customers. ...
  3. Reinforce the benefits of the code. ...
  4. Be a good role model. ...
  5. Train your employees. ...
  6. Promote your ethical behaviour. ...
  7. Reward ethical behaviour. ...
  8. Learn from your mistakes.

What ways are available to improve a company's ethical performance? ›

Five steps to improve ethical performance
  • Develop a code, and make ethical performance a strategic priority. ...
  • Set the tone from the top. ...
  • Engage, communicate and train your staff. ...
  • Provide support routes for staff. ...
  • Measure effectiveness of your ethics programme.
2 Nov 2014

What are the 5 ethical considerations in business? ›

Here are some of the ethical issues in business and real-world cases of how these ethical issues have affected companies.
  • Unethical Accounting. ...
  • Social Media Ethics. ...
  • Harassment and Discrimination. ...
  • Health and Safety. ...
  • Technology/Privacy.

How do you resolve ethical issues in marketing? ›

To solve most ethical issues in marketing, marketers need a combination of technical knowledge, a commitment to telling the truth, and a passion for finding solutions rather than just making the sale.

Do ethical companies perform better? ›

In addition to these well-known business practices, companies that implement a management philosophy that relies heavily on business ethics are proven to be more successful than those that operate in an unethical manner.

Why is ethics so important to doing business? ›

Business ethics enhances the law by outlining acceptable behaviors beyond government control. Corporations establish business ethics to promote integrity among their employees and gain trust from key stakeholders, such as investors and consumers.

What are three ways a company can promote high ethical standards? ›

To demonstrate their company's ethics, leaders can:
  • Create a code of ethics.
  • Hire with an emphasis on ethical behavior.
  • Refer staff to the compliance department.
  • Reward ethical behavior in the workplace.
  • Promote only employees who demonstrate ethical behavior.
12 Dec 2018

How can effective and ethical management provide a better business environment? ›

Having a code of ethics helps your company define and maintain standards of acceptable behavior. A good ethical framework can help guide your company through times of increased stress, such as rapid growth or organizational change, and decreases your firm's susceptibility to misconduct.

What are the 10 codes of ethics? ›

Ethics Statement Examples for Associations
  • “Contribute to society and to human well-being, acknowledging that all people are stakeholders in computing.
  • Avoid harm.
  • Be honest and trustworthy.
  • Be fair and take action not to discriminate.
  • Honor confidentiality.
  • Perform work only in areas of competence”
17 Sept 2021

What are the 10 ethical considerations in research? ›

Ethical considerations in research are a set of principles that guide your research designs and practices. These principles include voluntary participation, informed consent, anonymity, confidentiality, potential for harm, and results communication.

What are the 7 types of business ethics? ›

There are seven principles of business ethics including accountability, care and respect, honesty, healthy competition, loyalty, transparency, and respect for the rule of law.

Which is an example of an ethical issue that marketing professionals address? ›

Which is an example of an ethical issue that marketing professionals address? charging higher prices than other firm with similar products and claiming superiority.


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